{"id":31,"date":"2021-07-20T10:37:50","date_gmt":"2021-07-20T10:37:50","guid":{"rendered":"http:\/\/ichoosemarketing.com\/index.php\/2021\/07\/20\/doloremque-laudantium-totam-rem-aperiam-eaque-ipsa-quae-ab-illo-inven\/"},"modified":"2024-03-16T16:48:18","modified_gmt":"2024-03-16T16:48:18","slug":"como-debe-comunicar-una-marca","status":"publish","type":"post","link":"https:\/\/ichoosemarketing.com\/index.php\/2021\/07\/20\/como-debe-comunicar-una-marca\/","title":{"rendered":"\u00bfC\u00f3mo debe comunicar una marca?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31\" class=\"elementor elementor-31\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dabe569 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dabe569\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36993b9d\" data-id=\"36993b9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19d62cdb elementor-widget elementor-widget-text-editor\" data-id=\"19d62cdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"aju\">\u00a0<\/div><div class=\"gs\"><div class=\"\"><div id=\":od\" class=\"ii gt\"><div id=\":oc\" class=\"a3s aiL \"><div dir=\"ltr\"><p><span style=\"color: #000000;\"><strong>\u00bfC\u00f3mo debe comunicar una marca?<\/strong><\/span><\/p><p>La comunicaci\u00f3n y la forma en que nos comunicamos es la base en todo tipo de relaciones personales, y no lo podemos olvidar cuando adoptamos el rol de una marca que quiere llegar a las personas.\u00a0\u00a0<\/p><p>Para lograr una comunicaci\u00f3n efectiva, es primordial <span style=\"color: #800080;\">empezar por escuchar y comprender a las personas<\/span> que conforman nuestra audiencia. De esta manera, podemos establecer un v\u00ednculo genuino que responda a sus necesidades reales.<\/p><p>Como marca debemos hacer la reflexi\u00f3n de qui\u00e9nes somos y a qui\u00e9n nos dirigimos. Esto implica definir claramente cu\u00e1les son los valores y\u00a0\u00a0la propuesta de valor, <span style=\"color: #800080;\">partiendo siempre del \u201cPor qu\u00e9\u201d que constituye la esencia de la marca<\/span>. Este enfoque nos permite poder conectar de manera efectiva, apuntando a la dimensi\u00f3n emocional y siempre <span style=\"color: #800080;\">adapt\u00e1ndose a las preferencias del p\u00fablico, con el objetivo de crear relaciones duraderas<\/span>.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eaca086 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eaca086\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26e0e7d\" data-id=\"26e0e7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d56d11c elementor-widget elementor-widget-text-editor\" data-id=\"d56d11c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><span style=\"color: #333399;\">En resumen, partir de una escucha activa y consciente para poder empatizar y adaptar la comunicaci\u00f3n de manera que el mensaje transmitido no est\u00e9 centrado en lo que la marca piensa o dice sobre s\u00ed misma, sino en la capacidad de escuchar para adaptarse y comunicar de forma efectiva su propuesta de valor.<\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La comunicaci\u00f3n y la forma en que nos comunicamos es la base en todo tipo de relaciones personales, y no lo podemos olvidar cuando adoptamos el rol de una marca que quiere llegar a las personas.  <\/p>\n","protected":false},"author":1,"featured_media":1012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ichoosemarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/31"}],"collection":[{"href":"https:\/\/ichoosemarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ichoosemarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ichoosemarketing.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ichoosemarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":22,"href":"https:\/\/ichoosemarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"predecessor-version":[{"id":1041,"href":"https:\/\/ichoosemarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/31\/revisions\/1041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ichoosemarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1012"}],"wp:attachment":[{"href":"https:\/\/ichoosemarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ichoosemarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ichoosemarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}